Get cited where buyers now ask first.
More shoppers open ChatGPT or Perplexity, or read Google's AI Overview, before they ever scroll a results page. GEO is how your store earns a place in those answers.
◢ Visibility Scan
GEO, Generative Engine Optimization, is the practice of making your store readable, trustworthy and quotable to AI engines like ChatGPT, Perplexity and Google AI Overviews, so they cite you when a buyer asks for a recommendation. It builds on classic SEO, then adds entity clarity, structured data, citable answer-formatted content and off-site corroboration. For ecommerce, GEO is becoming as important as ranking on Google, because a growing share of buyers act on an AI answer without clicking a single link.
The buyer's first question moved.
Answers, not links
AI engines return a recommendation and cite a short list of stores. If you are not on it, you are invisible to that buyer.
Ranking is not enough
Ranking on Google no longer guarantees you are cited in its AI Overview, let alone in ChatGPT or Perplexity.
Most audits skip it
Classic SEO tools do not even measure AI citation. That blind spot is exactly where the opening is.
Everything we know about GEO for ecommerce.
How to get cited in ChatGPT answers (ecommerce guide)
Read → GEOGEO checklist for ecommerce stores
Read → GEOWhy your store isn't showing up in Google AI Overviews
Read → GEOSEO vs GEO: what's actually different in 2026
Read → GEOWhat is a GEO audit?
Read → GEOHow to do a GEO audit (step by step)
Read → GEOHow much does a GEO audit cost in 2026?
Read →Straight answers on AI search.
What is GEO?
GEO, Generative Engine Optimization, is the practice of making your website legible and trustworthy to AI engines like ChatGPT, Perplexity and Google's AI Overviews, so they cite your store when buyers ask for recommendations. It extends SEO rather than replacing it.
How is GEO different from SEO?
SEO optimizes to rank in a list of links. GEO optimizes to be the source an AI engine cites inside a generated answer. They share a technical foundation, but GEO leans harder on entity clarity, structured data, citable answer-formatted content and off-site corroboration.
Can I measure whether AI engines cite my store?
Yes. Ask ChatGPT, Perplexity and Google buyer-intent questions in your category and track whether your store is named or linked. Repeat over time and across phrasings to see your citation rate move.
Find out if AI engines cite your store.
The SEO + GEO audit maps your AI visibility and gives you a roadmap to fix it.